Amazon’s Prime Day Sale 2023 Is Tentatively Coming—What We Know So Far

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If you haven’t realized already, we’re shopping fanatics here at StyleCaster. If there’s a sale going on, chances are, we’re covering it. If there’s a trend you’re seeing everywhere, the odds are, we’ve reported on it. So, now that rumors of when Prime Day 2023 will be taking place are starting to swirl, we’re all ears to hear about potential deals happening in peak summer. Remember:  Amazon Prime Day 2022 was last July over the course of two days and set the precedent for some major discounts. It was followed by the Prime Early Access Sale in October 2022.

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We saw incredible sales on everything from AirPods and Apple Watches to Fire Sticks and Levi’s jeans. Practically every brand we know and love offered up some sort of discount as part of the big day (s), so you can likely expect the same type of epic discounts yet another time around. Without further ado, let’s get down to the nitty-gritty.

What is Amazon Prime Day?

Amazon Prime Day is a savings event that takes place on Amazon.com where its Prime members can save big on the majority of brands that the site is home to. As we all know by now, you can buy pretty much everything on Amazon, including designer handbags and groceries, so this savings event can save you a lot of money on basically anything you need.

Think of it like Black Friday, but explicitly on Amazon and over the course of two days. That said, sales can start as early as a couple weeks ahead of the actual event.

Amazon Prime Day 2022 took place on Tuesday, July 12, and ran through Wednesday, July 13 last summer. Prime Day usually falls in July and at the beginning of a week. Except, of course, when it was a whole month earlier in 2021 (or in October in 2020—that was a wild time.) Amazon has yet to confirm the actual timing of Prime Day 2023, but the rumors are speculating July 11 and July 12.

Prime Day typically begins a minute past midnight on PT, so 3:01 a.m. EST, and goes for just under 48 hours. This year, Prime Day 2022 began July 12 at 3:01 a.m. for east coasters, and 12:01 a.m. for pacific coasters. It ended on July 14 at 2:59 a.m. for east coasters, and July 13 at 11:59 for pacific coasters. Man, time change is confusing. But we’re likely in for similar time frames during this upcoming Prime Day.

Will everything be on sale?

Pretty much everything on Amazon is on sale for Prime Day. Usually, with Prime Day, lightning sales will be going on during specific time frames that don’t last longer than a few hours (or until stock runs out). These are usually the biggest discounts on super popular items, which is why the time these goodies are on sale is so limited. But, you can also find longer-lasting sales going on during Prime Day. Usually, brands like Levi’s, Adidas and Apple will have sales happening for the entire two-day extravaganza.

If you’re looking for electronics, those will likely be on sale during Amazon Prime Day 2023, as well as fashion and beauty products we love.

What should I buy?

During Prime Day 2023, you should plan to buy big-ticket tech items as well as Amazon products to get the most bang for your buck (especially with the holiday season in the Fall). Amazon Prime Day 2022 bestsellers included anti-aging beauty, 23 & Me DNA testing kits and huge packs of protein. Hey, like we said, you can get basically everything on sale for Prime Day, so why not stock up on a bulk pack of gains?

StyleCaster readers bought top-rated mascaras, butt-lifting leggings and artistic oversized rugs in droves over the course of Amazon Prime Day 2022.

We recommend buying Amazon products, like Fire TV Sticks and clothing essentials on Prime Day, as well as Apple products and, yes, protein. Usually, grocery essentials like Quest bars or bulk packs of soaps and cleaning supplies are on sale during Prime Day, so if you want to save money on those items, that’s the best time to do so. There are also typically incredible robot vacuum deals, as well as sales for clothing brands like Adidas, Levi’s and Calvin Klein.

Also, don’t forget about any streaming sales that might be ongoing. For Black Friday last year, Amazon offered up some major discounts for its streaming service that included others like Paramount+ and HBO Max, which just might be the case again during Prime Day 2023.

How long is Prime Early Access Sale?

Prime Day is a two-day event. Last summer it began on July 12 and ran through July 13. Timing for Prime Early Access Sale 2022 started October 11 and ran through October 12.

How do I get a free Amazon Prime trial?

If you’re on the fence about committing to a year-long membership, but don’t want to miss out on the massive deals to come, though, Amazon always offers a free Prime trial, which will allow you to participate in Prime Day—and you’ll get access to all of the other benefits. If you decide to extend your trial and become a member (and you probably will) it’s only $139 per year.

What are the best early deals?

There are some incredible deals going on right now at Amazon ahead of the Prime Day 2023. Here’s what you can shop and save on now:

PRETTYGARDEN Women’s Floral Summer Dress

This one-shoulder maxi dress
is incredibly versatile; wear any of the 15 patterns to occasions of all kinds. Plus, it’s marked down right as we speak. Shop other fashionable finds from the retailer here.

Acelitt Womens Casual Sleeveless Button Down Dress

Amazon has already flagged this button down dress
as a hot commodity, so we suggest hurrying to grab one ASAP while it’s discounted.

Maybelline New York Lash Sensational Washable Mascara

This mascara is so dangerously good, shoppers say you can skip your next lash extension appointment. Grab the TikTok-favorite for just $7 right now.

Mielle Organics Shampoo

A shampoo that makes your hair grow longer and stronger for under $9? Yes, absolutely yes. It contains ingredients like biotin and rosemary oil that are heroes in the hair growth space.

Luseta Biotin and Collagen Shampoo and Conditioner

Specifically formulated to treat those with thinning hair, the anti-loss combo helps to reduce shedding and fall-out while increasing strength, thickness and volume with every wash. Shop it on sale alongside other growth products from the brand, like the Biotin Hair Growth Serum and Biotin Collagen Hair Mask.

Gold Bond Neck & Chest Firming Cream

This firming neck and chest cream has some of the most incredible before-and-after photos from reviewers. Grab it on sale for $12.

Le Creuset Enameled Cast Iron Signature Round Dutch Oven, 3.5 qt.

Once you whip up a meal in Le Creuset’s Dutch Oven, you’ll wonder where it’s been all your life. It gives you the perfect cook on a range of dishes—from soups and casseroles to one-pot meals. Plenty of other cookware from the brand is also on sale ahead of Prime Early Access Sale.

TruSkin Vitamin C Serum

This Skinceuticals alternative has racked up over 72,000 five-star reviews from shoppers who can’t stop praising its benefits for their skin. One shopper called it a “real-life filter,” and added, “I’ve used this at night for 30 days. I didn’t do a before and after, but I can honestly say that when my kid took a picture of me the other day, it looked like he added a filter. Literally, my skin looks ridiculously better. I’m 40. I grew up a beach baby and live in Las Vegas now, and I’m in the sun daily. I swear on 37 Bibles that this stuff has easily taken off ten years from my face.”

Life & Pursuits Organic Hair Growth Oil

This organic hair growth oil leans on pure, cold-pressed ingredients, such as Bhringraj, Hibiscus, Methi, and Neem to stimulate hair growth and protect against shedding. This ayurvedic oil doubles as a conditioner for split ends as well. It goes on sale often, so watch this space.

Mally Beauty Poreless Face Defender

This pore-minimizing mattifying balm has been making massive waves since its spotlight on TikTok. Simply dab it on before your makeup to prep your skin or after your makeup to lock it in place.

CHI Spin N Curl Special Edition

This Dyson Airwrap dupe is everything you’d want in a hot tool—it’s easy to use, crafts perfect curls and comes in an adorable price. It uses air to gently wrap your strands around a ceramic rotating barrel that will then precisely style your locks into glamorous and bouncy curls. Don’t fret about temperature with this thing, either. It comes with pre-set temps based on the thickness of your hair.

More than 16,000 shoppers have given this CHI favorite a perfect rating, and it’s maintained an impressive 4.4-star average rating. Reviewers have gone so far as to call it the “best purchase ever.”

“From the day I got this product, it has become one of my most prized possessions,” wrote one fan. “I was hesitant to buy it since it’s a little pricey, but at 1/5th of the price of the Dyson Airwrap, I thought it was worth a try. It’s so easy to use because you don’t really have to wrap your hair as you would with a curling iron, it makes doing the back of your head so much simpler.”

Usually $110, shop it now for under $70.